Skip Nav

Business Writing Vs. Creative Writing – What You Need To Know

Creative writing exercise #1: Play with words

❶Of course, not just anyone can be a Hemingway.

Creative writing exercise #2: Add a splash of personality




Represent yourself and your work with great writing! Learn how to write creative letters, newsletter copy, web copy, press releases, blogs and elevator pitches. Fine-tune your business and personal correspondence, break through blocks and learn to write and self-edit with clarity, succinctness and style. View The Leadership Team. Welcome to Vancouver Writing Courses!

This is a vibrant and welcoming community for new and experienced writers. Members can expect to: Connect with local writers Gather new tools for their writing tool kits Jump-start their creativity Discover themselves on the page Gain comfort and confidence in sharing work Engage in thoughtful dialogue with writers about creativity and the writing process Have fun!

To conjure up an image of business writing, just think about the last newspaper ad, magazine cover, Super Bowl commercial or even work proposal you looked at. All these different mediums are great examples of writing for business.

Their proposal is hopefully enticing, their benefits are clearly stated and the creator intends that it will compel the viewer to say yes to something or make a purchase. Corporate reports and finely developed marketing material pieces are other good examples of the methods of business writing. It is characterized by the use of formal wording and written in a clear and concise manner.

This ensures there will be little room for reader interpretation. The writer only wants to provide facts. This formal tone allows the writer to separate themselves from the content or product allowing it to sell itself. Of course a cordial tone is still necessary to build trust and not alienate the reader. Business writing pieces relay information as a matter-of-fact. Using a minimalist approach, the writer states what is necessary and little else.

The same is true of my creative writing. My professional writing affects it. When I allow the two to interact with each other, interesting things start to happen. I'm no longer tied to the rules that somebody instituted eons ago.

I'm free to test the boundaries. Doing so can be a little alarming to clients or employers; it's frightening to try something new.

It might be strange to focus on specific elements of language or grammar in a business setting. People may balk at having to review some of the writing rules or marvel at the passion aroused in some writers by the use or lack thereof of semicolons or the "ubiquitousness" of words like "ubiquitous" and "very.

It's an understandable response. It perhaps even is a rightful one. It's a response, though, that can be addressed. It's one to which answers exist. If I'm asked why grammar and punctuation and spelling matter, my answer rarely has anything to do with the rules. At least, it has nothing to do with following the rules to the letter. My concern is with the spirit of such things.


Main Topics

Privacy Policy

Want to turn humdrum business writing into sparkling content? Let’s have some fun today, shall we? Creative writing exercise #1: Play with words. Settling for the first word that comes up in your mind? That’s usually a word commonly used.

Privacy FAQs

Creative writing is a superb hobby, even if you never strive to improve or hope to publish. Plus, writing about stressful experiences has been shown to lessen the impact of trauma on the mind and body.

About Our Ads

Creative Business Writing Training Formats. Our Tailored Creative Business Writing Training comes in many formats from one-to-one through to fully tailored company wide programmes. We can run creative business writing training at your premises, any third party venue or at our own London Training Suite at the Business Design Centre in Islington. Any time you develop a message—whether you’re writing, presenting, managing, leading, or thinking on your feet—you’re committing a creative act. You might be introducing a new concept, or rethinking an old one. Either way, you’re using ideas to make things happen. And that’s creative.

Cookie Info

Why Creative Writing Belongs in Business Writing By Erin Feldman When I decided to pursue a degree in creative writing -- with an emphasis in poetry, no less -- I did so because I wanted to be a better poet. Effective, creative written communication is essential for success in business and everyday life. Represent yourself and your work with great writing! Learn how to write creative letters, newsletter copy, web copy, press releases, blogs and elevator pitches.