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Exploratory Research: What is it? And 4 Ways to Implement it in Your Research!

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Key Differences Between Exploratory and Descriptive Research
Content: Exploratory Research Vs Descriptive Research
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FluidSurveys is no longer offering access, signups or payments to its service as of December 15, Visit our Help Center. Most research can be divided into three different categories; exploratory , descriptive and causal.

Each serves a different end purpose and can only be used in certain ways. In the online survey world, mastery of all three can lead to sounder insights and greater quality information. Exploratory research is an important part of any marketing or business strategy. Its focus is on the discovery of ideas and insights as opposed to collecting statistically accurate data. That is why exploratory research is best suited as the beginning of your total research plan. It is most commonly used for further defining company issues, areas for potential growth, alternative courses of action, and prioritizing areas that require statistical research.

When it comes to online surveys, the most common example of exploratory research takes place in the form of open-ended questions. Think of the exploratory questions in your survey as expanding your understanding of the people you are surveying. Text responses may not be statistically measureable, but they will give you richer quality information that can lead to the discovery of new initiatives or problems that should be addressed.

Descriptive research takes up the bulk of online surveying and is considered conclusive in nature due to its quantitative nature. Unlike exploratory research, descriptive research is preplanned and structured in design so the information collected can be statistically inferred on a population. The main idea behind using this type of research is to better define an opinion, attitude, or behaviour held by a group of people on a given subject.

Consider your everyday multiple choice question. Since there are predefined categories a respondent must choose from, it is considered descriptive research. These questions will not give the unique insights on the issues like exploratory research would.

Instead, grouping the responses into predetermined choices will provide statistically inferable data. In order to determine causality, it is important to hold the variable that is assumed to cause the change in the other variable s constant and then measure the changes in the other variable s. There are often much deeper psychological considerations, that even the respondent may not be aware of this is not true.

There are two research methods for exploring the cause and effect relationship between variables:. From Wikipedia, the free encyclopedia. Given its fundamental nature Exploratory research often relies on techniques such as: RSS feeds efficiently supply researchers with up-to-date information services such as Google Alerts may send major search-engine search results by email to researchers services such as Google Trends track comprehensive search results over lengthy periods of time researchers may set up websites to attract worldwide feedback on any subject When research aims to gain familiarity with a phenomenon or to acquire new insight into it in order to formulate a more precise problem or to develop a hypothesis, exploratory studies also known as formulative research come in handy.

Exploratory research takes place when problems are in a preliminary stage. Exploratory research is flexible and can address research questions of all types what, why, how.

Exploratory research is often used to generate formal hypotheses. Shields and Tajalli link exploratory research with the conceptual framework working hypothesis. Exploratory research or formulative research Descriptive research [7] Causal research also referred to as explanatory research [8] Exploratory research or formulative research: There are two research methods for exploring the cause and effect relationship between variables: A Playbook for Research Methods: Integrating Conceptual Frameworks and Project management [1].

See chapter Five for an extensive discussion of exploratory research. Schutt, "Investigating the Social World," 5th ed. The Practice of Social Research. Journal of Public Affairs Education , Vol. Journal of Advertising Research. Integrating Conceptual Frameworks and Project Management.

See Chapter four for an extensive discussion of descriptive research. Empirical Political Analysis 8th edition. Retrieved from " https: Vague or ambiguous geographic scope from October All articles with specifically marked weasel-worded phrases Articles with specifically marked weasel-worded phrases from September


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Exploratory research is research conducted for a problem that has not been studied more clearly, intended to establish priorities, develop operational definitions and improve the final research design. Exploratory research helps determine the best research design.

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An exploratory design is conducted about a research problem when there are few or no earlier studies to refer to or rely upon to predict an outcome. The focus is on gaining insights and familiarity for later investigation or undertaken when research problems are in a preliminary stage of investigation.

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Exploratory research design does not aim to provide the final and conclusive answers to the research questions, but merely explores the research topic with varying levels of depth. It has been noted that “exploratory research is the initial research, which forms the basis of more conclusive research. In this lesson, you'll learn about a type of research called exploratory research. You'll achieve a general understanding of the topic through.

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Exploratory research is defined as the initial research into a hypothetical or theoretical idea. This is where a researcher has an idea or has observed something and seeks to understand more about it. 1 RESEARCH DESIGN AND EXPLORATORY RESEARCH Assist. Prof. Dr. Özge Özgen Research Methodology Exploratory Research • How well is your problem defined? • If not well defined: –Exploratory •Used to clarify/define a problem •Manager tells you “sales just aren’t what we.